VOLUNTEER OPENINGS - MEMB: Digital Presence Director
Digital Presence Director
Summary: The Digital Presence Director plays a key role in helping PMI-LA members build a strong professional presence online, with a primary focus on LinkedIn. This volunteer collaborates with the VP of Membership, VP of Programs, and VP of Marketing & Communications to develop educational content and webinars that help members increase professional visibility and career opportunities.
This role supports PMI-LA members by providing practical guidance on topics such as LinkedIn profile optimization, personal branding, job-search strategies, and professional networking. A strong digital presence helps members become more discoverable by recruiters and better positioned for career growth.
Duties:
Educational Content Development
a) Develop educational content to help PMI-LA members improve their professional visibility online.
b) Create practical guidance on topics such as:
i) Updating and optimizing LinkedIn profiles
ii) Writing effective Open to Work posts
iii) Building professional networks
iv) Improving visibility with recruiters
v) Creating effective LinkedIn content
Develop blog posts, newsletter articles, and short educational resources in collaboration with the Marketing team.
a) Maintain reusable templates and examples for LinkedIn posts and profile improvements.
Program and Webinar Coordination
a) Collaborate with the VP of Programs to plan and schedule Digital Presence webinars and workshops.
b) Coordinate scheduling to avoid conflicts with other chapter events.
c) Assist with presentation development and speaker coordination.
d) Support PDU classification and pre-approval where applicable.
Marketing Collaboration
a) Work with Marketing to promote Digital Presence activities through:
i) Email campaigns
ii) Social media
iii) Chapter newsletters
iv) Website content
b) Provide subject-matter expertise for LinkedIn-related messaging and promotions.
Member Education
a) Provide practical guidance that helps members:
i) Improve profile visibility and searchability
ii) Create effective Open to Work posts with clear calls to action
iii) Conduct outreach to recruiters and hiring managers
iv) Increase engagement and professional visibility
b) Support the creation of reusable learning resources for members.
Documentation and Continuous Improvement
a) Maintain documentation including:
i) Content outlines
ii) Webinar decks
iii) Templates and examples
iv) Lessons learned
b) Track engagement and participation metrics for LinkedIn-related programs.
c) Identify new topics and trends relevant to member career growth.
Skills:
Required Skills
o Strong familiarity with LinkedIn as a professional networking platform
o Strong written communication skills
o Comfortable creating educational content
o Organized and detail-oriented
Preferred Skills
o Experience with LinkedIn profile optimization or job-search strategies
o Experience writing blogs, newsletters, or professional articles
o Experience presenting or leading webinars
o Interest in career development and professional networking
Estimated Time Commitment: 2-3 hours per week for content development and coordination. 3-5 hours during weeks leading up to a webinar or workshop. 1 hour per month for coordination meetings. Typically supports 4-6 educational activities per year.
Reports To: The VP of Membership
For more information, contact the VP of Membership at vpmembership@pmi-la.org.
