Ballarat Visitor Information Centre

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Mission Statement

To lead the tourism industry in the creation and effective marketing of high quality, authentic tourism experiences which enhance economic and employment growth for the city whilst balancing the needs of visitors, local communities and the environment.

Ballarat will establish a lifestyle of the highest quality, based on a rich historical and architectural heritage, a diverse range of cultural activities, a prosperous economy with benefits for the community, a safe and healthy environment and access to first class service.