Awareness is step one.
All hands on deck! Help behind-the-scenes at various Community programs to raise awareness of our various programs and fundraisers.
The purpose of a General Interest is to act as a 'want ad'. You can use General Interests to create ads that promote an ad that promotes multiple related positions. If writing these sorts of things is not something you like to do, perhaps a volunteer can help you! :-)
Either way, you will still need to create individual Activities (jobs) elsewhere in the system, so that volunteers can actually be assigned to a role and hours can be attributed to that.