Board Service and Committees - MS Society of Canada: MS Ambassador


MS Ambassador



Dionne Hemsley, Senior Coordinator, Volunteer Engagement


(403)250-7090 ext. 6123



To provide a united voice and face for the MS Society in communities across Alberta

Time Commitment


Duties and Responsibilities

MS Ambassadors provide the human face for Multiple Sclerosis.  Depending on their interests and experience, MS Ambassadors work with MS Society staff in the following areas as well as creating awareness everyday in the communities in which they live and work:

  1. Government Relations: They increase awareness of key MS Society social policy issues such as continuing care, transportation, accessibility, disability-related supports.


  1. Funding & Development: They attract more donors, sponsors and core government funds.


  1. Programs & Services: They improve client services through information, health education and support services.


Specific responsibilities include:

  • Be knowledgeable and supportive of the MS Society’s strategies, plans, initiatives and key messages.
  • Participate in training and development
  • Work with MS Society staff to further the aims of the MS Society.  
  • Taking a leadership role in government relations, client services or fund development to achieve outcomes that will benefit people with MS.
  • Encourage individuals, groups and politicians to support the MS Society’s mission and its programs.
  • Provide on-going input and feedback to the MS Society on matters that affect the Society.
  • Participate in evaluations to determine progress or achievement of goals.

Qualifications/ Skills

  • Positive and constructive
  • Ability to work as part of a team
  • Knowledgeable about MS and the Society
  • Well spoken
  • Experience and skills in one or more of these areas: public speaking, advocacy, fund development, client services, communications, education or marketing
  • Ability to devote adequate time and energy
  • Mobile and responsive to the needs of the Society
  • Passionate but tactful
  • Has contacts and influence in politics, business, the community and/or media
  • Supports the values and mission of the MS Society
  • A current Police Information Check and other screening measures as applicable


Guiding Principles

  • Ambassadors represent the MS Society and act accordingly.
  • Ambassadors are key influencers.
  • Ambassadors effectively engage family and friends, neighbors, colleagues, businesspeople, politicians and others to learn more about MS and the MS Society.
  • Ambassadors are consistent in all that they do.
  • Ambassadors assess their efforts and are eager to learn and improve.
  • Ambassadors deserve training, support and recognition from the MS Society.
  • Being an Ambassador is a privilege, not a right.
  • Not everyone is suited to being an Ambassador. Unforeseen circumstances may result in a person not continuing as an Ambassador.



  • MS Ambassador monthly news emails
  • Potential individual recognition
  • Profiled in our MS Connections Provincial Newsletter
  • Make a difference in finding a cure for MS
  • Opportunity to participate in the yearly MS Ambassador Forum (mileage and hotel included)
  • Part of MS Society Volunteer program which helps in fulfilling our mission



  • Orientation to the MS Society Ambassador Program
  • Update Sessions throughout year (Ambassador Forum)