Grameen Foundation

Project Summary: Grameen Foundation helps the world's poorest, especially women, improve their lives and escape poverty by providing them with access to small loans, essential information, and viable business opportunities. Through two of the most effective tools known – microfinance and technology – we work to make a real difference in the lives of those who have been left behind: poor people, especially those living on less than $1.25 per day. We do this by helping local microfinance institutions and other poverty-focused organizations become more effective and efficient, enabling them to reach more poor people with small loans. We work with these organizations to help them find financing, improve their IT systems, ensure that their staff is as productive as possible, and ensure that their efforts are reaching the poor. Working with local and global allies, we also are leveraging advances in mobile-phone technologies to address the devastating effects that “information poverty” can have on people. Our work is helping the poor to better manage their health, their crops, and their finances, and even to find new business opportunities, enabling them to improve their lives and break the cycle of poverty for themselves and their families. Grameen Foundation’s regional office is based in Hong Kong. Hong Kong’s increasing economic prosperity and growing interest in philanthropy leads Grameen Foundation to believe that there is tremendous potential for increasing the scope of our current fund-raising activities here. To this end, Grameen Foundation seeks to organize a fundraising event in November 2011. Project Background: Grameen Foundation seeks a team of three volunteers to manage marketing and publicity for this fundraising event. The volunteers are expected to work together as a team and: - Manage event logistics, publicity, including PR and advertising - Coordinate production of all printed collateral including flyers, invitation cards and brochures - Generate publicity for the event via social networking pages, blogs and email - Manage the event’s marketing budget - Coordinate logistics of event ticket sales - Coordinate with event contractors and partners including caterers, set designers etc - Write, submit and follow-up to ensure placement on press releases and stories to established - Perform other duties as directed and required Preferred Skill sets: Grameen Foundation seeks 3 volunteers with marketing/ communication/PR experience. We seek volunteers with a minimum of 3-4 years of relevant work experience and an ability to work as a team with minimal supervision. Location and timelines: The project will start in May 2011 and will continue till Nov 11, requiring a commitment of about 5-10 hours every week. The volunteers need to be based in Hong Kong.